Yesterday I ranted on attendance...today...I'll touch a little on corporate sponsorships...
Nationally, sponsorship by North American companies is expected to grow 2.2 percent in 2009, the smallest rate in 24 years, according to IEG, which tracks sponsorships, though it still grew.
Dolphin Stadium is now Landshark Stadium....
The Heat meanwhile, have a new LED display outside of the AAA, which not only displays upcoming events, but is also for advertisers to display their logos and advertisements to cruise passengers and those driving on Biscayne Blvd So far Bacardi, Baptist, Miller Lite, and more have signed up.
''Brands are rejecting cookie-cutter proposals that don't deliver on a brand experience and add value,'' said Giles Woodyer, brand director for Bombay Sapphire, a brand in Bacardi's portfolio. ``Right now it's a buyer's market. Event organizers need to prove they can really truly assist in bringing a brand to life.''
Nationally, its even more complicated...banks, which are dying, struggling, need help...well...
Bank of America is by far the worst: they are the "official" bank of MLB, NFL, Nascar, 08 Olympics, some teams, etc etc etc. After receiving 45 billion in bailout money, they spent 10 million at this years Super Bowl hosting parties
http://abcnews.go.com/Blotter/story?id=6782719
CitiGroup paid 400 million for a 20 year deal with the Mets for their naming rights deal...
Wachovia extended its deal with the PGA Tour through 2014
I could go on and on...but yea....corporate sponsorships seem just fine in all facets to me...
http://www.mypage.com/smallbiznet/weblog/501304/content/South+Florida+events+struggle+to+hold+on+to+corporate+sponsors
http://images.businessweek.com/ss/08/07/0723_subprime_stadiums/index.htm
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