http://www.courant.com/sports/basketball/sun/hc-wnba0602.artjun02,0,1606509.story
http://blogs.usatoday.com/thehuddle/2009/03/nfl-might-consi.html
So now that the NBA crossed over (clearly they are using the WNBA as guinea pigs), it is only a matter of time before instead of HEAT on the jersey it says LA CARRETA.
I understand the move, fact is Nascar, soccer, golf, tennis, etc. all do participate in sponsorship, why not the rest of pro sports.
Problem will come when guys like Kobe, Lebron, Garnett, who have big money deals with Nike or Adidas have to wear something that their company does not like.
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